“Copy is awesome, and copywriters are the best-kept secret in the sales and marketing world.”
Your Quiz Results
Meet the troublemakers responsible for your email headache:
Too Many Balls In The Air
Quick question. Is your email developer also your designer?
And does your designer write your email copy as well?
You don’t say! 😲
Easily impressed peeps would look at your situation and think, “Whoa! That’s such good use of your personnel/resources!”
But your emails (and your revenue) beg to differ.
If you have a small email marketing team with members that are juggling way too many balls, teamwork doesn’t always make the dream work. (Sorry, John Maxwell.)
✋🏽 HOLD UP! 🤚🏽
If you’re thinking, “But Samar, we don’t have any emails yet!” then keep reading because you my friend, are in the enviable position of starting your email marketing on the right foot!
How cool is that?!
Read on and take notes so you know exactly what you need to do to get started (and which mistakes to avoid.)
Why your emails are leaking and customers
(and giving you a massive headache)
If your team is stretched too thin, you’re not alone.
Research shows that email professionals on smaller, resource-strapped teams tend to be responsible for 4.6 tasks on average—spanning email planning and strategy to design and coding.
But as the demand for emails grows, a teeny-tiny email team is no longer enough to carry out all the tasks associated with creating emails—and not just any run-of-the-mill emails, but emails that boost sales increase revenue.
In fact, 47.5% of brands were planning to increase their budget for email team personnel AND email agencies, consultants, and freelancers. (Source: Litmus)
Makes sense. You can’t expect your team members to have high morale and perform at the highest level possible if they’re burdened with multiple responsibilities, some of which may not even be their strengths!
That’s why those brands are plugging the following money – and customer-losing leaks before they cause more damage, and you should, too.
Your marketing intern is writing your emails
An email conversion copywriter’s job isn’t something you shouldn’t trust to just anyone. (Same goes for the designer’s job, developer’s job, and so on.)
Relying on a non-expert to meet your copy needs is detrimental to your revenue to say the least. It takes a specialist to TRULY know what can persuade your customers to do what you want them to do.
📋 There's no conversion strategy behind your emails
There’s no such thing as one-size-fits-all email strategy to skyrocket your revenue.
If you’re sending emails that are not personalized and relevant to the needs of your customers, you’re just clogging their inboxes along with all the other marketing messages they receive day after day (after day).
The good news is, an email conversion strategist can help you with that.
Your newsletters are image-heavy and (conversion) copy-light
Your designer might say that a picture is worth a thousand words. But in the world of emails that engage customers, you need copy to go with the picture. HubSpot did the heavy lifting for us: “In every single A/B test, the simpler-designed email won. The emails with fewer HTML elements won with statistical significance.”
Put simply, for maximum ROI, you’d be better off not depending on a jack or jill-of-all-trades who may pass the buck—“Well, it wasn’t really my expertise to begin with”—when an email campaign fails.
But here's why you're already ahead of your competition...
The fact that you took the time to discover what’s stunting your email conversions (and giving you that splitting headache) means you’re ready to do this right.
And the fact that you’re on a copywriter’s website tells me you acknowledge the TRUTH that nothing is more important than email copy that will:
- Convert free trials into paid subscriptions
- Reduce customer churn
- Turn existing customers into loyal, raving fans
You know that design (and other email tasks) supports these goals, but you also understand that it’s the copy (aka words) that’ll make it happen. (Ahem!)
Hello, I'm Samar.
(pronounced “Summer” – like the season.)
My job is to make sure that you and your team can stop the email juggling act – without dropping any balls.
As an email conversion strategist and copywriter for SaaS businesses, I’m obsessed with writing emails that do what they’re supposed to:
Increase conversions, reduce churn, and turn your existing customers into loyal, raving fans.
And just how do I do that? By writing:
- Content emails that engage users and subscribers
- New feature emails that increase user adoption
- Customer Support emails that make your users feel seen and well taken care of
I’m very picky about who I work with and send referrals to. I never hesitate with Samar. Not only does Samar write high converting emails, but she’s also become an invaluable member of my team.
Fix My Churn
The over-the-counter cure for your email headache:
An email copywriter on retainer
When your team’s too small and you’re stretched too thin, getting outside help can do wonders.
Bringing on an email conversion copywriter on a retainer will not only reduce your team’s workload but you’ll finally be creating emails not just boost your open, click-through, and conversion rates but also match your brand voice.
You’ll also have your marketing intern’s eternal gratitude
Having an email copywriter on the team that’s brought on to create a specific number of emails each month means you can:
- plan email campaigns and have them ready in time
- send weekly email newsletter without scrambling at the last minute
- create an email marketing plan that your team (and the copywriter) can follow
The different emails an email copywriter on retainer can help you create
Ready to stop juggling “Too Many Balls In The Air” without dropping any?
Keep an eye on your inbox!
I’ll be diving into the nitty-gritty of SaaS emails and sharing:
- The 3 customer-retaining email sequences you need to send
- The one email sequence most SaaS businesses forget about
- A definite answer to the hotly debated question: What’s more important – onboarding or retention?
- The onboarding philosophy that increases conversions and reduces churn
- How email audits help find the customer leaking gaps in your emails
And so much more!