a.k.a.
The Email Revenue That Got Away
…because nobody knows what’s going on with your funnel.
For all you know, your eCommerce emails could be making wayyy more money, but you’re too busy following the “best practices” someone told you about a while back.
In the words of the original conversion copywriter and creator of Copyhackers, Joanna Wiebe:
“Never expect that things that work for other people will work for you. Take them, try them, but don’t just blindly go forward with what you learn in a blog post or what someone told you works really well.”
Fact is, emails are a fickle bunch.
But the $44 : $1 ROI is proof they’re worth it.