Non-Personalized & Non-Optimized Emails
a.k.a.
The Email Revenue That Got Away
…because nobody knows what’s going on with your funnel.
For all you know, your eCommerce emails could be making wayyy more money, but you’re too busy following the “best practices” someone told you about a while back.
In the words of the original conversion copywriter and creator of Copyhackers, Joanna Wiebe:
“Never expect that things that work for other people will work for you. Take them, try them, but don’t just blindly go forward with what you learn in a blog post or what someone told you works really well.”
Fact is, emails are a fickle bunch.
But the $44 : $1 ROI is proof they’re worth it.
“I wish I’d known years ago, when I was doing email marketing for other people, just how much you could do with emails – where you don’t have to feel a scuzzbucket, or you can try different tactics, different ways of expressing your message and things like that, that get people to want to buy from you.”
and customers
(and giving you a massive headache)Oh, the number of times I’ve heard clients say, “But I don’t want to annoy my customers with too many emails!”
Here’s the thing: Your customers want you to email them.
In fact, more than 50% of them prefer to receive updates this way. 61% of them even want to receive at least one email a week. (Source: Campaign Monitor)
Let me repeat:
Sending emails is not an annoying act. What’s annoying is sending the WRONG message to the WRONG person at the WRONG time.
And while it’s tempting to take the easy road of sending “Non-Personalized & Non-Optimized” emails… they ultimately lead to the following money and customer-losing leaks.
Your customers don’t want the generic emails you send to everybody. They want emails that are tailored for their customer experience. So segment your list based on demographics, purchases, browsing activity, etc.
Because marketers who segment their email marketing campaigns noted as much as a 760% increase in revenue.
Personalization isn’t just inserting the first name merge tag on your emails. You can do more than that in order to send targeted and relevant messages—from the sender’s name to the email content.
74% of marketers actually see an average increase of 20% in sales when using personalized experiences.
There are many ways to improve the performance of your email campaigns just by being an optimization workhorse. Regularly test what’s working and what isn’t, and you’ll learn what emails resonate the most with your customers and what leads to higher revenue.
Point is, if you send emails that speak AT your customers and not TO them, you’re just a click away from getting deleted or deserted.
The fact that you took the time to discover what’s stunting your email revenue (and giving you that splitting headache) means you’re ready to do this right.
*throws confetti*
And if you kick off Operation Email Optimization, you’ll be wayyy ahead of your competition (who think their current emails are doing just fine).
I mean, just look at these stats.
And if there’s one thing I know for sure, it’s that you care about your customers more than they do. I’m willing to bet that you never want your customers to think, “Wow. This brand clearly doesn’t know who I am or what I care about.”
Amirite?
(pronounced “Summer” – like the season.)
My job is to make sure that you’re sending emails that speak to your customers but convert for you.
As an email conversion strategist and copywriter for eCommerce businesses, I’m obsessed with figuring out why emails aren’t converting as well as they should. I geek over the details of:
And just how do I do that?
With an EMAIL CONVERSION AUDIT that finds out why your emails aren’t converting as well as they should.
I lean on Samar to find the leaks in the funnel, solve for email strategy problems, and test the outcomes to find the right solution every time. I stake my reputation on Samar and that’s something I don’t take lightly.
The cure for emails with lackluster sales is an Email Conversion Audit.
Email audits are the fastest way of boosting sales and revenue with the emails you already have.
They’re ideal if you have a team that can implement the recommendations in the audit report and just need an expert’s insights on what to optimize and personalize in your emails.
An Email Conversion Audit, can help you:
If you’ve got customers that rave about your products but you’re still struggling to sell in your emails, an email conversion audit is the perfect place to start.
I’ll be diving into the nitty-gritty of ecommerce emails and sharing:
And so much more!
