
“Every email sent is taking up precious inbox real estate. You can either be seen as a nuisance or a timely message. How do you want your customers to see you?”
Too Many To Dos
You’ve got 99 problems, and finding the time to regularly email your users is definitely one of them.
In your SaaS business, this migraine-inducing problem shows up in 2 ways.
The reactions from your subscribers range from “Who dis?” to “UNSUBSCRIBE!”
And you’re like, “I wonder if it’s time to switch to in-app messaging only and be done with it.”
“Every email sent is taking up precious inbox real estate. You can either be seen as a nuisance or a timely message. How do you want your customers to see you?”
On the one hand…
On the other hand…
That means the problem isn’t sending too many emails. The problem is sending the WRONG message to the WRONG person at the WRONG time.
Don’t let the fear of emailing too often keep you from emailing regularly. And if you haven’t been emailing at all… now’s the time to start!
Remember, your subscribers and users signed up because they want to hear from you. And also, onboarding emails aren’t the only ones you should be sending to your customers.
But you knew that, right?
Once your subscribers (finally) hear from you after long periods of *crickets*, there’s a chance they’ve already forgotten they even signed up—and click unsubscribe or mark you as spam.
Case in point: 36% say they mark emails as spam because they never purposefully subscribed to the email list. 33% unsubscribe because they don’t recall signing up. (Source: Campaign Monitor)
This is important enough to say it again: your subscribers want to hear from you.
So send them those emails!
The fact that you took the time to discover what’s stunting your email conversions (and giving you that splitting headache) means you’re ready to do this right.
*throws confetti*
The good news:
78% of marketers have seen an increase in email engagement over the last 12 months. (Source: HubSpot)
Most businesses see this as an opportunity and send their customers 3-5 emails per week.
But you’re smarter than simply mimicking what the others are doing.
You know there’s no hard-and-fast rule on how frequent you should email your subscribers – especially in SaaS.
It’s all about knowing your audience, building their habit, and testing, amirite?
(pronounced “Summer” – like the season)
I have a super power. I help my clients create the emails they need to send – overnight.
As an email conversion strategist and copywriter for SaaS businesses, I’m obsessed with doing what I do best—weaving email conversion copywriting magic—so you can focus on doing the other stuff on your to-do list
What email magic can I weave overnight?
And just how do I do that?
With my 48-HOUR EMAIL CONVERSION TRANSFORMATION that gets you out of an email bind and into your users inboxes.
Samar is a pro and a pleasure to work with. You should hire her.
Since you and your team have a case of “Too Many To-Dos”, what you need is email automation to take the pressure of having to create new emails each week.
Automated emails are your secret customer conversion and retention weapon. Set them up once and every time someone subscribes to your newsletter or even stops using your software, they’ll get automated emails that are specifically built to:
(to woo email subscribers into signing up for a free trial)
(to strengthen relationships with users and make sure there aren’t any problems )
(to send to paying users on the brink of churning/canceling their account)
I’ll be diving into the nitty-gritty of SaaS emails and sharing:
And so much more!