“Copy can’t save a bad product. And copy can’t do much if you haven’t found product-market fit yet. But, if you’ve got a great solution for a real problem… great copy will be the most inexpensive and most productive salesperson you’ve ever hired.”
Your Quiz Results
Meet the troublemakers responsible for your email headache:
Faulty Strategy + Flat Copy
This double whammy usually comes in the form of:
- Onboarding sequence that doesn’t convert free trials to paid
- Retention campaign that doesn’t reduce customer churn
- Engagement emails that don’t drive brand loyalty
They’re also the most likely culprit of a SaaS founder/marketer’s perpetual state of stressed-and-can’t-chill.
You don’t want your emails to sound like nails-on-a-chalkboard in your customer’s overcrowded inbox, do you?
Because ear-splitting noise doesn’t make much money.
Customer-focused email strategy + copy does.
✋🏽 HOLD UP! 🤚🏽
If you’re thinking, “But Samar, we don’t have any emails yet!” then keep reading because you my friend, are in the enviable position of starting your email marketing on the right foot!
How cool is that?!
Read on and take notes so you know exactly what you need to do to get started (and which mistakes to avoid.)
Why your emails are leaking and customers (and giving you a massive headache)
You already know the statistic—there are over 3.9 billion email users worldwide.
More and more consumers are relying on email to keep in touch with businesses. And while it’s tempting to dazzle your subscribers with GIFs and animations—ooh, shiny objects—the following leaks aren’t just costing you money, they’re losing you customers, too.
📋 Non-existent customer research
Not researching what your customers want, feel, and why they’re buying from you, hinders your ability to send emails that speak to your customers (but convert for you).
Without voice-of-customer data from interviews, surveys, or review mining, your emails are simply based on guesswork. And I can only guess the ROI from those types of emails. (See what I did there?)
💡 Lack of customer-retaining, money-making conversion strategy
There’s no such thing as a one-size-fits-all strategy to skyrocket your conversions. If you’re sending emails that are not personalized and relevant to the needs of your customers, you’re just clogging their inboxes along with all the other marketing messages they receive day after day (after day).
💌 Flat email copy
Anybody can write an email. But not everybody can write SaaS emails that convert. There’s both an art and science to persuading your users and subscribers to do what you want them to do. Effective email copy entails more than just stringing random words that sound “good” together.
Needless to say, a data-driven, well-thought-out email strategy and copy is vital in delivering a memorable email experience.
But here's why you're already ahead of your competition...
The fact that you took the time to discover what’s stunting your email conversions (and giving you that splitting headache) means you’re ready to do this right.
Not everyone’s like you.
Most SaaS marketers are like, “Emails? Yeah, ours are fine.”
…even though their trial to paid ratio is dismal
…even though their churn rate is over 10%
…even though their Monthly Recurring Revenue isn’t growing as fast as they expected.
These SaaS marketers focus more on customer acquisition and wayyyy less (than they should) on customer conversion and retention.
Their loss, your gain.
Because you’re part of the small group of incredibly smart marketers who believe in the power of emails.
(According to Litmus, only 33% of marketers consider email to be very important to their companies’ success.)
Here’s the truly mind-blowing thing:
86% of customers say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought. (Source: Wyzowl)
So even if all you do is create an onboarding sequence that shows them how to use your software, gives them quick wins, and treats them like a valued friend—you’ll be miles ahead of your competition.
In a nutshell:
Customer and conversion-focused SaaS emails > unplanned and ineffective SaaS emails
The more you know…
Hello, I'm Samar.
(pronounced “Summer” – like the season)
My job is to make sure that the deadly combination of faulty strategy and flat copy doesn’t harm your email conversions.
As an email conversion strategist and copywriter for SaaS businesses, I’m obsessed with writing emails that do what they’re supposed to. Like:
- Converting free trials into paid subscriptions
- Reducing customer churn
- Turning existing customers into loyal, raving fans
And just how do I do that?
With conversion-focused EMAIL STRATEGY + COPY that rocks your customers’ world (and your wallet.)
Samar took the time to research my brand and audience, then crafted content for me that’s driven new readership and new signups for my course.
author, "company of one"
The 3 Types of SaaS Emails You Need to Focus on First
(to woo email subscribers into signing up for a free trial)
(to convert free trials to paid and paying users into long-term customers)
(to send to paying users on the brink of churning/canceling their account)
Ready to release your current emails from the clutches of Faulty Strategy & Flat Copy and find out how to do them right?
I’ll be diving into the nitty-gritty of SaaS emails and sharing:
- The 3 customer-retaining email sequences you need to send
- The one email sequence most SaaS businesses forget about
- A definite answer to the hotly debated question: What’s more important – onboarding or retention?
- The onboarding philosophy that increases conversions and reduces churn
- How email audits help find the customer leaking gaps in your emails
And so much more!
Want to skip ahead and increase your email conversions and reduce churn TODAY?