“Copy can’t save a bad product. And copy can’t do much if you haven’t found product-market fit yet. But, if you’ve got a great solution for a real problem… great copy will be the most inexpensive and most productive salesperson you’ve ever hired.”
Your Quiz Results
Meet the troublemakers responsible for your email headache:
Faulty Strategy + Flat Copy
This double whammy usually comes in the form of:
- Welcome emails that don’t drive customers to make their first purchase
- Email promotions with lackluster sales
- Abandoned cart emails that don’t recover lost dolla, dolla bills
They’re also the most likely culprit of an eCommerce founder/marketer’s perpetual state of stressed-and-can’t-chill.
You don’t want your emails to sound like nails-on-a-chalkboard in your customer’s overcrowded inbox, do you?
Because ear-splitting noise doesn’t make much money.
Customer-focused email strategy + copy does.
✋🏽 HOLD UP! 🤚🏽
If you’re thinking, “But Samar, we don’t have any emails yet!” then keep reading because you my friend, are in the enviable position of starting your email marketing on the right foot!
How cool is that?!
Read on and take notes so you know exactly what you need to do to get started (and which mistakes to avoid.)
Why your emails are leaking 💰💰💰 and customers
(and giving you a massive headache)
You already know the statistic—there are over 3.9 billion email users worldwide.
More and more consumers are relying on email to keep in touch with businesses. And while it’s tempting to dazzle your subscribers with high-definition images and animations – ooh, shiny objects – the following leaks aren’t just costing you money, they’re losing you customers, too.
📋 Non-existent customer research
Not researching what your customers want, feel, and why they’re buying from you, hinders your ability to send emails that speak to your customers (but convert for you).
Without the voice-of-customer data from interviews, surveys, or review mining, your emails are simply based on guesswork. And I can only guess the ROI from those types of emails. (See what I did there?)
💡 Lack of customer-retaining, money-making
There’s no such thing as a one-size-fits-all strategy to skyrocket your revenue. If you’re sending emails that are not personalized and relevant to the needs of your customers, you’re just clogging their inboxes along with all the other marketing messages they receive day after day (after day).
💌 Flat email copy
Anybody can write an email. But not everybody can write eCommerce emails that sell. There’s both an art and science to persuading your customers to do what you want them to do. Effective email copy entails more than just stringing random words that sound “good” together.
Needless to say, a data-driven, well-thought-out email strategy and copy is vital in delivering a memorable email experience.
But here's why you're already ahead of your competition...
The fact that you took the time to discover what’s stunting your email revenue (and giving you that splitting headache) means you’re ready to do this right.
Not everyone’s like you.
Most eCommerce marketers are like, “Emails? Nah, our customers are on Instagram and TikTok!”
…even though 99% of consumers check their emails every day
…even though more than 50% of those consumers check their emails before doing anything else online
…even though about 60% of consumers subscribe to a brand’s list to get promotional messages and deals compared to only 20% that follow brands on social media. (Source: OptinMonster)
Their loss, your gain.
Because you’re part of the small group of incredibly smart marketers who believe in the power of emails.
(According to Litmus, only 33% of marketers consider email to be very important to their companies’ success.)
Here’s the truly mind-blowing thing:
Shoppers spend 138% more when marketed through emails as compared to those who do not receive email offers. (Source: Backlinko)
So even if all you do is create a welcome email sequence that speaks to your customers, gives them valuable + relevant content, and treats them like a friend—you’ll be miles ahead of your competition.
In a nutshell:
Welcome sequence > single welcome email > no email
The more you know…
Hello, I'm Samar.
(pronounced “Summer” – like the season)
My job is to make sure that the deadly combination of faulty strategy and flat copy doesn’t harm your email revenue.
As an email conversion strategist and copywriter for eCommerce businesses, I’m obsessed with writing emails that do what they’re supposed to. Like:
- Converting subscribers into buyers
- Making more money with promotions
- Turning existing customers into loyal, raving fans
And just how do I do that?
With conversion-focused EMAIL STRATEGY + COPY that rocks your customers’ world (and your wallet).
Samar took the time to research my brand and audience, then crafted content for me that’s driven new readership and new signups for my course.
author, "company of one"
The 3 Types of Ecommerce Emails You Need to Focus on First
(for purchasers & non-purchasers)
(to recover lost sales via cart, checkout & browse abandonment emails)
(a.k.a transactional, upsell, and cross-sell emails)
Ready to release your emails from the clutches of Faulty Strategy & Flat Copy and find out how to do them right?
I’ll be diving into the nitty-gritty of ecommerce emails and sharing:
- The 4 money-making email sequences your ecommerce brand needs
- The one email mistake most ecommerce brands make in their welcome emails
- 3 Simple tweaks to boost email sales today
- How to do abandoned cart emails right
- The two-question test to figure out if your emails are on the right track
And so much more!