I help SaaS + eCommerce marketing teams send better emails.

Hi, I’m Samar!

Email conversion strategist + copywriter for SaaS and eCommerce businesses.  I help my clients increase conversions, boost sales, and fix the money-leaking gaps in their emails. 

I’m obsessed with writing emails that:

  • Turn subscribers into buyers
  • Turn free trials into paid subscriptions
  • Turn existing customers into loyal, raving fans. 

When I’m not mapping out customer-focused email journeys or writing conversion-focused email copy, I’m watching reruns of The Graham Norton Show.

You can find me geeking out over emails on Twitter and every Wednesday with my subscribers in the Emails Done Right newsletter.

AS HEARD + SEEN ON:

VERYGOODCOPY
THE COPYWRITER CLUB
SPI: PAT FLYNN
INNOVABUZZ PODCAST
GROWTH MARKETING TODAY
MEDIUM.COM
T.H.E. Celebration Podcast
T.H.E. CELEBRATION W/ TOM EARL

Want to chat about email marketing, copywriting, online biz or the best Avenger movie?

Send in your info here:

Before making email my home I spent 10 years as an online content strategist for brands like Marriott, Intercontinental, and folks like Paul Jarvis. But then I found + fell in love with email. It’s versatility, it’s HUGE ROI, and the opportunity for brands to sell more by being more human. 

I’ve gotten results for SaaS companies like Workamajig, copy legends like Joanna Wiebe of CopyHackers, eCommerce agencies like Long Play, and Val Geisler of Fix My Churn.

Ways to Work With Me

Email Conversion Audit


A look under the hood to find out why your emails aren't converting as well as they should. I'll analyze your emails, go through your customer research, and come back with recommendations that'll skyrocket your email conversions.

Email Strategy + Conversion Copy


Emails are the one fail-proof way of increasing conversions, boosting sales, and retaining customers... but only when they're done right. Looking for emails that do all three? You've come to the right place!

48-Hour Email Conversion Transformation

Have the customers and the VoC data but not the emails? Wish you could wake up one day to find your emails magically written? Now you can! Rent my copywriting chops for 48 hours and get those emails written ASAP.

Email Strategy Session


Need a second brain to work through your email strategy with? Turned upside down by which email does what, goes where, and what it can do? Let’s talk it out. Strategy + peace of mind in under an hour. Like Aleve for your pounding email headache.

What People Are Saying